Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
genuine image
Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
Unlevel the Playing Field reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs.
Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
Ürün #: 194987575

Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022

Ürün #: 194987575

TRY 1128

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from ABD

Stokta var
us USA mağazasından ithal edildi
Şimdi sipariş verin ve şu tarihte alın Sunday, Temmuz 12
Güvenli işlemsecured transaction

Ubuy, güvenliğiniz ve gizliliğiniz için yoğun çaba sarf etmektedir. Gelişmiş ödeme güvenlik sistemimiz, iletim sırasında bilgilerinizi AES (Gelişmiş Şifreleme Standartları) ve SSL (Güvenli Soket Katmanı) protokolleri kullanarak şifreleyerek gizliliği sağlar. Ödeme bilgileriniz, üçüncü taraf satıcılarla paylaşılmadığı için %100 güvende.

En İyi Lojistik Ortaklarımız
  • fedex
  • dhl
Unlevel the Playing Field reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs.
U-Care Garantisi:
Hiçbiri
Bir Plan Seçin
fast shipping

Hızlı
Kargo

free return

Ücretsiz
İade*

secure packaging

Güvenli Paketleme

100% original products

%100 Orijinal Ürünler

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment
american express payment
ptt group payment
turkiye-bankasi payment
garanti bbva payment
akbank payment
yapi kredi payment
denizbank payment
kuveyt turk payment
vakifbank payment
ziraat bankasi payment
teb payment
sekerbank payment
Note: Step Down Voltage Transformer required for using electronics products of ABD store (110-120). Recommended power converters Şimdi Al.

Öne Çıkan Özellikler

Game-Changing Insights
Delivers groundbreaking perspectives on PPC advertising that challenge traditional methods, ensuring marketers gain a competitive edge in their strategies and outcomes.
Expertise from Leaders
Written by industry experts, offering credible, actionable advice and proven techniques that empower professionals to improve their PPC performance effectively.
Comprehensive Strategies
Covers a range of PPC tactics that adapt to evolving trends, equipping advertisers with the tools needed to navigate complex digital marketing landscapes successfully.

Ürün Detayları

Shop Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022 online at a best price in Türkiye. 1544523343
Publisher Modern Marketing Masters
Publication date January 25, 2022
Language English
Print length 262 pages
ISBN-10 1544523343
ISBN-13 978-1544523347
Item Weight 1.03 pounds (470 grams)
Dimensions 5.5 x 0.75 x 8.5 inches (14 x 1.9 x 21.6 cm)

Kim Satın Almalı?

Suitable For
  • PPC Professionals

    This book is ideal for PPC specialists seeking innovative strategies to enhance their advertising campaigns and effectiveness.

  • Marketing Students

    Students studying digital marketing will gain valuable insights into PPC trends and concepts crucial for their future careers.

  • Business Owners

    Entrepreneurs looking to optimize their ad spend and increase ROI will find actionable advice tailored to their needs.

Not Suitable For
  • Beginner Marketers

    Newcomers to marketing might find the concepts advanced, requiring prior knowledge to fully grasp the content presented.

  • General Readers

    Casual readers seeking entertainment may not appreciate the technical depth and focus on PPC marketing strategies in this book.

  • Non-Business Individuals

    Individuals not interested in PPC or advertising strategies will likely find the content irrelevant and uninspiring.

ÜRÜN AÇIKLAMASI

Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022

Herhangi bir sorunuz mu var? Bizimle sohbet edin

Müşteri Soruları ve Cevapları

  • soru: What is automation layering?

    Cevap: Automation layering combines human creativity with machine efficiency to optimize digital marketing strategies.
  • soru: Who is this book intended for?

    Cevap: It's aimed at both agencies and in-house marketers focused on e-commerce or lead generation.
  • soru: How can this book help improve my PPC campaigns?

    Cevap: It provides insights into differentiating your approach to increase sales and returns in a competitive market.

Intelligence & Semantics Editorial Review

**** "Unlevel the Playing Field: The Biggest Mindshift in PPC History" by Fred Vallaeys is a transformative read for both novice and seasoned digital marketers looking to navigate the evolving landscape of pay-per-click (PPC) advertising. Drawing from his extensive experience as a founding member of the Google AdWords platform, Vallaeys outlines the critical impact of AI and machine learning on Google Ads, presenting a compelling argument for the combination of human intuition with automation for optimal campaign performance. The book goes beyond just basic PPC training; it encourages readers to adopt a new mindset towards online advertising, emphasizing the importance of understanding the 'why' behind strategies, in addition to the 'what' and 'how.' The actionable insights provided are both practical and thought-provoking, catering specifically to professionals feeling the weight of automation in their marketing efforts. While Vallaeys stresses the necessity of professional guidance to steer automation systems towards success, some readers have expressed concern about his somewhat apologetic stance towards Google’s automation, hinting at potential vulnerabilities. Nevertheless, the book is lauded for its clarity and relevance, ensuring that readers are equipped to adapt and excel despite the rapid technological advancements in PPC advertising. Overall, "Unlevel the Playing Field" is highly recommended for anyone serious about mastering paid search. It serves as a guide to not only surviving but thriving in an industry increasingly dominated by automated processes. **

Müşteri Yorumları ve Puanları

4.0
1 müşteri puanları
  • 5 Star
    0%
  • 4 Star
    100%
  • 3 Star
    0%
  • 2 Star
    0%
  • 1 Star
    0%

Bu ürünü değerlendirin

Düşüncelerinizi diğer müşterilerle paylaşın

Artıları

  • Deep insights from an expert in PPC and Google Ads.
  • Combines human intuition with automation for better results.
  • Offers actionable strategies and tips for improving campaign performance.
  • Encourages a new mindset towards PPC advertising.
  • Thought-provoking and engaging read.

Eksileri

  • Some readers feel the author's approach is overly apologetic towards automation.

Ürün Fiyat Geçmişi

Önemli bilgi

  • Sınırlamalar : Uluslararası olarak gönderilen ürünler için, üretici garantisinin geçerli olmayabileceğini lütfen unutmayın; üretici servis seçenekleri mevcut olmayabilir; ürün kılavuzları, talimatlar ve güvenlik uyarıları hedef ülke dillerinde olmayabilir; ürünler (ve beraberindeki malzemeler) varış ülkesi standartlarına, spesifikasyonlarına ve etiketleme gerekliliklerine uygun olarak tasarlanmayabilir; ve ürünler hedef ülke voltajına ve diğer elektrik standartlarına uygun olmayabilir (uygunsa bir adaptör veya dönüştürücü kullanılmasını gerektirir). Alıcı, ürünün yasal olarak hedef ülkeye ithal edilebildiğinden emin olmaktan sorumludur. Ubuy veya bağlı kuruluşlarından sipariş verirken, alıcı kayıtlı ithalatçıdır ve varış ülkesinin tüm yasa ve düzenlemelerine uymalıdır.
  • Ubuy küresel bir arama motoru olduğundan, Ubuy'da listelenen tüm ürünler satılık değildir. Ürünler ihracat/ticaret düzenlemelerine tabidir.

TRY 1128

Şimdi sipariş verin ve şu tarihte alın Sunday, Temmuz 12

ADET:

Güvenli işlemsecured transaction

Ubuy, güvenliğiniz ve gizliliğiniz için yoğun çaba sarf etmektedir. Gelişmiş ödeme güvenlik sistemimiz, iletim sırasında bilgilerinizi AES (Gelişmiş Şifreleme Standartları) ve SSL (Güvenli Soket Katmanı) protokolleri kullanarak şifreleyerek gizliliği sağlar. Ödeme bilgileriniz, üçüncü taraf satıcılarla paylaşılmadığı için %100 güvende.

En İyi Lojistik Ortaklarımız
  • fedex
  • dhl
En hızlı sınır ötesi teslimat

Özellikler ve Faydalar

  • Learn to stand out in a crowded digital marketing space.
  • Discover the power of automation layering in PPC.
  • Enhance campaign profitability through innovative strategies.
  • Suitable for both agencies and in-house marketers.
  • Focus on key areas: bidding, targeting, and messaging.
  • Transform ad platforms to work in your favor.